Custom Website Redesign
Feb 15, 2025
Short Details
This project centered around a comprehensive website overhaul aimed at enhancing user experience and modernizing the visual identity of the brand.
The redesign focused on clarity, functionality, and aesthetic appeal.
Process
The process began with an in-depth market and audience analysis, followed by brainstorming sessions that led to a series of mood boards and initial sketches.
We developed wireframes that focused on user flow, ensuring a seamless navigation experience.
A series of design iterations incorporated client feedback and A/B testing results, refining the visual elements and copy.
The final design was then optimized for responsiveness and speed across all devices.
Outcome
The project kicked off with stakeholder interviews and an audit of the existing website.
A detailed sitemap was created to reimagine the navigation structure, followed by user persona development to better understand the target audience.
Design sprints were conducted to prototype and test different layouts, ensuring each element was both visually appealing and functional.
The development phase included rigorous coding standards and SEO optimization to enhance performance and discoverability.
